Marketing Is Everything

HER JANUARY-FEBRUARY 1991 Marketing Is Everything by Regis McKenna he 1990s will have a place with the client. Also, that is extraordinary news for the advertiser. Innovation is changing decision, and decision is changing the commercial center. Accordingly, we are seeing the development of another showcasing worldview †not a â€Å"do more† advertising that basically increases the volume on the business spiels of the past yet an information and experience-based promoting that speaks to tbe for the last time passing of the sales rep. Showcasing's change is driven by tbe gigantic force and universal spread of tecbnology.So inescapable is innovation today tbat it is for all intents and purposes futile to make differentiations among innovation and nontecbnology organizations and ventures: tbere circular segment just tecbnology organizations. Tecbnology has moved into items, the working environment, and the commercial center with astounding rate and thorougbness. Seventy years after tbey were imagined, partial borsepower engines are in some IS to 20 bousebold items in tbe normal American home today. In under 20 years, the chip has accomplished a comparable infiltration. TWenty years back, there Regis McKenna is administrator of Regis McKenna Inc. a Palo Alto-headquartered showcasing counseling firm that informs some with respect to America's driving cutting edge organizations. He is likewise a general accomplice of Kleiner Perkins Caufield and) Byers, an innovation funding organization. He is the creator of Who's Afraid of Big Blue? (Addison-Wesley, 1989) and The Regis Touch (Addison-Wesley, 1985]. DRAWING BY TIMOTHY BLECK T 65 MARKETING IS EVERYTHING were less than 50,000 PCs being used,- today more than . 50,000 PCs are bought each day. The characterizing normal for this new mechanical push is programmahility.In a PC chip, programmability implies the ability to change an order, with the goal that one chip can play out an assortment of recommended capaci ties and produce an assortment of endorsed results. On the processing plant floor, programmability changes the creation activity, empowering one machine to deliver a wide assortment of models and items. All the more comprehensively, programmability is the new corporate ability to deliver an ever increasing number of assortments and decisions for clients †even to offer every individual client the opportunity to plan and actualize the â€Å"program† that will yield the exact item, administration, or assortment that is directly for him or her.The innovative guarantee of programmahility has detonated into the truth of practically boundless decision. Take the universe of drugstores and stores. As per Gorman's New Product News, which tracks new item presentations in these two eonsumer-items fields, somewhere in the range of 1985 and 1989 the quantity of new items developed by an amazing 60% to an untouched yearly high of 12,055. As admired a brand as Tide outlines this increas e of brand assortment. In 1946, Procter and Gamble presented the clothing cleanser, the first since forever. For a long time, one variant of Tide served the whole market.Then, in the mid-1980s, Procter and Gamble started to draw out a progression of new Tides: Unscented Tide and Liquid Tide in 1984, Tide with Bleach in 1988, and the moved Ultra Tide in 1990. To certain advertisers, the production of practically boundless client decision speaks to a danger †especially when decision is joined by new contenders. TVenty years prior, IBM had just 20 contenders,- today it faces more than 5,000, when you include any organization that is in the â€Å"computer† business. Twenty years back, there were less than 90 semiconductor organizations; today there are just about 300 in the United States alone.And not exclusively are the contenders new, carrying with them new items and new systems, however the clients additionally are new: 90% of the individuals who utilized a PC in 1990 wer e not utilizing one out of 1980. These new clients don't know ahout the old guidelines, the old understandings, or the old methods of working together †and they couldn't care less. What they do think about is an organization that is eager to adjust its items or administrations to accommodate their methodologies. This speaks to the advancement of showcasing to the market-driven organization. Quite a few years back, there were deals driven companies.These associations concentrated their energies on altering clients' perspectives to fit the item †praeticing the â€Å"any shading as long as it's black† school of showcasing. As teehnology created and rivalry expanded, a few organizations moved their methodology and became eustomer driven. These organizations communicated another ability to change their item to accommodate clients' solicitations †rehearsing the â€Å"tell us what shading you want† school of advertising. During the 1990s, effective organization s are turning out to be showcase driven, adjusting their items to accommodate their clients' strategies.These organizations will rehearse â€Å"let's make sense of together whether and how shading issues to your bigger goal† advertising. It is advertising that is arranged toward making as opposed to controlling a market; it is 66 HARVARD BUSINESS REVIEW January-February 1991 dependent on formative training, incicmcntul improvement, and continuous procedure instead of on basic piece of the pie strategies, crude deals, and one-time occasions. Generally significant, it draws on the base of information and experience that exists in the association. T ese two essentials, information based and experiencebased showcasing, will progressively characterize the capacities of an effective advertising association. They will supersede the old way to deal with promoting and new item improvement. The old methodology †getting a thought, leading customary statistical surveying, building u p an item, testing the market, lastly going to showcase †is moderate, lethargic, and turf-ridden. Additionally, given the quick evolving commercial center, there is less and less motivation to accept that this customary methodology can stay aware of genuine client wishes and requests or with the afflictions of competition.Consider the mueh-publieized 1988 claim that Beecham, the worldwide shopper items gathering, documented against promoting monster Saatchi ; Saatchi. The suit, which looked for more than $24 million in harms, contended that Yankelovich Clancy Shulman, around then Saatchi's U. S. statistical surveying auxiliary, had â€Å"vastly overstated† the anticipated piece of the pie of another cleanser that Beecham propelled. Yankelovich gauge that Beecham's item, Delicare, a cool water cleanser, would win between 45. 4% and 52. 3% of the U. S. arket if Beecham supported it with $18 million of promoting. As indicated by Beeeham, nonetheless, Delicare's most elevate d piece of the overall industry was 25%; the item by and large accomplished a piece of the overall industry of somewhere in the range of 15% and 20%. The claim was privately addressed any outstanding issues, with no unmistakable champ or failure. Despite the result, be that as it may, the issue it delineates is broad and crucial: gauges, by their very nature, must be questionable, especially with innovation, contenders, clients, and markets all moving ground so frequently, so quickly, thus radically.The option in contrast to this old methodology is know edge based and experience-based advertising. Information based promoting requires an organization to ace a size of information: of the innovation where it contends; of its opposition; of its clients; of new wellsprings of innovation that can adjust its serious condition; and of its own association, abilities, plans, and method of doing business.Armed with this authority, organizations can give information based advertising something to do in three basic manners: incorporating tbe client into tbe configuration procedure to ensure an item tbat is custom-made not exclusively to the clients' needs and wants yet in addition to the clients' techniques; producing nicbe thinking to utilize tbe organization's information on cbannels and markets to recognize sections of tbe showcase tbe organization can possess; and building up the foundation of providers, sellers, accomplices, and clients wbose connections will help continue and backing tbe organization's notoriety and mechanical edge.The otber balf of this new promoting worldview is experiencebased showcasing, wbicb empbasizes intuitiveness, network, and imagination. With tbis approacb, organizations invest energy with tbeir clients, continually screen tbeir contenders, and build up a criticism investigation framework tbat turns this data about the market and the opposition into significant new item insight. Simultaneously, tbese organizations botb assess their own )an uary February 1991 HARVARD BUSINESS REVIEW 67 MARKETING IS EVERYTHING echnology to survey its cash and help out different organizations to make commonly beneficial frameworks and arrangements. These nearby experiences †with clients, contenders, and interior and outer innovations †give organizations the firsthand experience they have to put resources into advertise improvement and to take clever, determined dangers. In a period of detonating decision and flighty change, promoting †the new showcasing †is the appropriate response. With such a great amount of decision for clients, organizations face the finish of loyalty.To battle that danger, they can include deals and advertising individuals, tossing exorbitant assets at the market as an approach to hold clients. In any case, the genuine arrangement, obviously, isn't all the more showcasing however better promoting. What's more, that implies advertising that figures out how to coordinate the client into the organiz ation, to make and continue a connection between the organization and the client. The advertiser must he the integrator, both inside †incorporating mechanical ability with showcase needs †and remotely carrying the client into the organization as a member in the turn of events and adjustment of merchandise and services.It is an essential move in the job and motivation behind promoting: from control of the client to certifiable client contribution; from advising and offering to imparting and sharing information; from toward the end in-line capacity to corporate-believability champion. Playing the integ

Influencing and Decision Making

Question: Talk about the Influencing and Decision Making. Answer: As the activity offered is of a senior position, the underlying gut intuition to this call will be certain, because of the development point of view and advancement. The initiative position has a great deal of potential. The general reaction ought to likewise be founded on the capabilities and applicable work experience required for the activity. The professional training and scholastic foundation ought to be in accordance with the necessary rules for choice. In spite of the fact that the offered job would be unique, before encounters, a meeting with the HR ought to be made to explain all the subtleties. For an individual, occupation or business is the wellspring of his/her pay and financial soundness. Consequently, the business related choices ought to be founded on the monetary advantages and budgetary security angles. In this way, the Behavioral Economic Model can be viewed as the most fitting model for the work related dynamic procedure. Conduct financial matters use to watch the effects of social, passionate and mental factors on the conservative choices of an individual or a foundation. It assists with finding out the choice based on human brain science, macroeconomic components and neuroscience. The model explains how an individual dissect any budgetary choice by the different conservative variables and in agreement to his own brain research. As examined above, work or employment is the principle monetary establishment of a person. In this unique circumstance, Behavioral financial model is increasingly powerful from different models, as it uses to give more concentrate on those monetary elements, which are more applicable for the circumstance instead of other regular monetary and social highlights. Along these lines, the results of the activity related dynamic would be increasingly practical and reasonable for the person by applying financial conduct model. As indicated by the specialists of social financial hypothesis, it has been seen that with respect to the business choice, an individual uses to be more worry on the fixed compensation and other money saving advantages. He/she likewise wish know about the utilizing organization, its monetary status and criticisms of the current workers or ex-representatives about the budgetary soundness of the organization and furthermore about the employer stability in that specific organization. The individual likewise gives center around the his/her future money related development in that establishment. The individual may likewise contrast the activity and some other propositions for employment. Subsequent to choosing the fitting rules and rating those models according to the other options, the individual can assess the flourishing of the activity. Presently, it relies upon the people brain research on which elective he/she will give more clarity of mind. Worksheet for Decision Matrix Analysis:- Worksheet for Hierarchy Analysis:-

Skills Framework for the Information Age

Questions: 1. Ought to SFIA structure is to be utilized for featuring the accomplishments in continue? 2. How the introductory letter is to be improved that the business will stand apart the equivalent from the heap? Answers: (1). The Skills Framework for the Information Age or SFIA is utilized for depicting the degree of overseeing abilities for the most part for the IT and ICT experts. The structure is given in numerous fields and instruction regions. It shows the degree of specific qualities and attributes, for example, obligation, proficient assistance, impact, self-rule and others (von Konsky 2014). These are a portion of the expert abilities and are exceptionally refreshing in the corporate world. Accordingly, an individual getting ensured in this system will undoubtedly get more consideration in the expert field than somebody who doesn't gangs the endorsement. Truth be told, the association has been shaped not for making benefit however to ensure the perfect individual with the right degree of aptitudes and knowledge. The structure even shows seven degrees of duty; these are-Follow, help, apply, empower, guarantee and exhortation, start and impact and in conclusion to set procedure, move and activate (Xun et al. 2015). These components when learnt by an individual make certain to improve the view purpose of the individual examining the resume. It must not be overlooked that an individual is decided just because based on the resume introduced by the person in question. Along these lines, increasingly positive and successful data remembered for the resume, the impression would be vastly improved. Certainly, the SFIA structure is to be remembered for the resume just to catch the eye of the businesses and make a superior picture before them. (2). To be sure introductory letter is the primary thing that the business sees that incorporates the subtleties of the candidate. It must incorporate all the indispensable data that are to be recognized to the businesses. It should likewise talk about the capacity and the accomplishments one has encountered in their life. The current introductory letter shows the energy of the possibility to work in the specific work place where the individual is planning to get utilized (Guffey and Loewy 2012). Notwithstanding, in the current introductory letter, more accentuation has been made on the people want of landing the position instead of featuring the capacities and accomplishment that have been earned. Aside from expounding just on the way that the individual is keen on working in that specific firm, or telling about the things that he exceeds expectations, it is relied upon to feature the experience and the accomplishments that the individual has done in his working or even in the instruction vocation (Dillman et al. 2014). So as to make the introductory letter somewhat more alluring and featured to ready and waiting the highest point of the heap, certain proposals can be made. The significant things must be obviously composed with appropriate headings and the data that will be given must be compact however the most significant one to unveil to the businesses. Reference list: Dillman, D.A., Smyth, J.D. furthermore, Christian, L.M., 2014.Internet, telephone, mail, and blended mode studies: the customized plan strategy. John Wiley Sons. Guffey, M.E. furthermore, Loewy, D., 2012.Essentials of business correspondence. Cengage Learning. von Konsky, B.R., Jones, A. furthermore, Miller, C., 2014, January. Imagining vocation movement for ICT experts and the suggestions for ICT educational plan structure in advanced education. InProceedings of the Sixteenth Australasian Computing Education Conference-Volume 148(pp. 13-20). Australian Computer Society, Inc.. Xun, L.S., Gottipati, S. also, Shankararaman, V., 2015, June. Content digging approach for confirming arrangement of data frameworks educational program with industry abilities. InInformation Technology Based Higher Education and Training (ITHET), 2015 International Conference on(pp. 1-6). IEEE.

Breaking the Unspoken Gender Rule Essay

â€Å"I continue attempting to incorporate my life. I continue attempting to make the entirety of the pieces into one piece. Subsequently, my personality turns into my body which turns into my design, which turns into my composing style. At that point I perform what I’ve written with an end goal to coordinate my life, and that turns into my personality, after a style, (Bornstein, 1994, p. 1). † For Theatrical Writer and Author Kate Bornstein, conceived Albert Herman, being a sex prohibit is tied in with disrupting the general sexual orientation guidelines and generalizations. As per Bornstein and numerous other sexual orientation bans the present relationship of sex and sex is constraining in scope. Besides, sex in itself is a socially developed belief system that neglects to relate sexuality past the limits of life systems. Bornstein gives the point by point record of her change from a man into a lesbian lady. What's more, Bornstein takes a gander at the issues encompassing attempting to build up oneself as indicated by cultural sex jobs. She says that as a man she was ceaselessly looking to â€Å"integrate† herself into the standards however at last arrived at the resolution this was impractical. Bornstein isn't the only one. There are numerous transsexuals and sexual orientation prohibits that are experiencing their lives in disobedience of normal sex related generalizations. â€Å"It feels like everything ought to have been evident when I think back. Be that as it may, everything was so confounding as I grew up. It’s like one day I was missing and every other person was shown the significant parts of being a kid or young lady. I would lie in bed around evening time rehearsing and practicing how to be a kid, (Wyndzen, 1998, p. 1). † Both Wyndzen and Bornstein depict the passionate parts of attempting to accommodate their transsexual bodies into a solitary sex social generalization. From a pariahs perspective the two of them give the setting that could make sex prohibits increasingly justifiable for standard society. However, neither tends to what makes them not the same as the typical generalization. Esseintially both case to be ordered in an inappropriate sex class dependent on their sexual genitalia. Both were brought into the world with the working pieces of men however mentally they related to ladies. For sex limit breakers, for example, Bornstein it has become an individual crucial show that sex in itself can not be arranged basically as male or female. In any case, researchers, for example, David Geary guarantee that sexual generalizations are exact. â€Å"Gender generalizations, for example, the conviction that men never help out around the house and ladies tattle, are commonly obvious, David Geary, a brain science educator at the University of Missouri closes in the wake of evaluating in excess of 1,200 examinations by therapists, scholars and anthropologists, (Researcher Finds Gender Stereotypes to be Accurate, Part of Nature, 1998,  ¶ 1). As indicated by Geary, generalizations are established in nature and manners by which the species pull in the other gender. â€Å"The sexual techniques people use in their drive to multiply cause a significant number of the cliché sex contrasts in guys and females, including physical traits and improvement, play designs, social conduct and advancement, child rearing interests, persuasive and passionate examples, subjective capacities, and cerebrum structure and capacities, (Researcher Finds Gender Stereotypes to be Accurate, Part of Nature, p. 5). † Yet, Geary doesn't characterize the hazy area which incorporates individuals who have an intrinsic sentiment of being grouped erroneously. Will there be a sexual orientation arrangement for individuals conceived as guys yet who take an interest socially as females and the other way around? Taking everything into account, there are numerous instances of the passionate decimation brought about by firm sexual orientation arrangement. Furthermore, in spite of the fact that there is proof that present sex generalizations have establishes in human nature there is no order or class for transsexuals who either relate to the other gender as a wellspring of personality or who were naturally introduced to a questionable condition of sexuality. As of now there is no sexual orientation classification for sex outlaws. References Bornstein, K. (1994). Sexual orientation Outlaw: On Men, Women and the Rest of Us. New York: Routledge. Analyst Finds Gender Stereotypes to be Accurate, Part of Nature. (1998). American Psychological Association, 29(19). Recovered from www. apa. organization Wyndzen, M. H. (1998). Totally turned around. Recovered April 28, 2009, from www. genderpsychology. organization

Internationa human rights Essay Example | Topics and Well Written Essays - 1000 words

Internationa human rights - Essay Example dom for one to show their convictions or religion is exposed to different confinements unmistakably characterized by the law and is huge in a general public that is majority rule in the wellbeing of the interests of the general population. This paper henceforth looks to fundamentally survey the interests that are in question and how the court has adjusted this enthusiasm for managing the cases concerning the opportunity to show one’s religion or conviction (Berns, 1976). The article 9 of the Europe Council of Human Rights has been assessed and applied in a few of legal disputes inside Europe. The law of Europe has henceforth moved to perceive classifications of conviction or religion and took care of or regarded them as very nearly one classification with religion or conviction having not only a vacuous yet a wide translation. This has seen the court adjusting the interests of both the general population and the state. In Kokkinaski versus Greece (1994) 17 EHRR 397, section 31, the opportunity of still, small voice, thought and religion makes something considered the establishment of the general public that is popularity based in the importance of show. In adjusting such enthusiasm of the network, the court expressed that it is the component of the religion, one of the most huge components that make up the origination of life and the believers’ personality; by the by, it makes a difference to nonbelievers and the doubters (Morgan, 1972). In another court exertion to adjust the enthusiasm of the opportunity to show one’s religion or conviction, the court condemned on account of Manoussakis versus Greece (1996), EHRR 387, section 47 that the opportunity of religion that is ensured in the Convention does exclude any caution on the state to choose whether the religion or the way of communicating such strict conviction is real or not. Faith in the light of the court is something beyond sentiments that are profoundly held or conclusions. However, there must be solidly held philosophical or otherworldly feelings with recognizable substance that is for all intents and purposes formal.

Career Plan Research Paper - 1100 Words

Career Plan Research Paper (Research Paper Sample) Content: NameInstitutionCourseSupervisorDate SubmittedCareer Plan Research PaperIntroductionCareer planning is the systematic process of matching individual skills and interests to the strategic long term goal of economic and social accomplishment. For students in a degree or masters program, career planning is essential given that it helps them develop a basic knowledge of various career opportunities for their specialties and thereby selecting jobs suitable with their lifestyle. Brown (324) states that the activity of selecting a good career does not only contribute towards individual development but also organizational growth and effective achievement of corporate goals brought about by individual fulfillment.MethodCareer planning will be conducted by the researcher while following a sequential process that entails; knowing future plans, establishing the most interesting occupational preferences, comparing the selected choices through critical evaluation and determining the appropriate strategy to put the plan into action.ResultsThe researcher is undertaking an Economics major and intends to pursue masters in accounting; therefore, the optimal occupational categories are business, finance, administration and accounting. The first and second careers of choice were identified through analysis of their descriptive factors and identification of appropriate working conditions that suited the researcherà ¢Ã¢â€š ¬s preference. The occupational inclinations for the researcher were; a personal financial advisor or an Accountant.DiscussionCareer 1 Personal Financial AdvisorWhat they doPersonal financial advisors offer professional advice to people to assist them in making informed financial decision on investments, insurance and taxation. They analyze the financial position of individuals and offer guidance on the appropriate decisions either long-term or short-term regarding their expenses and investments. In addition, they may opt to be licensed in order to buy and sell financial products directly including stocks, bonds, insurance and annuities.The basic duties of a financial investor can be summarized as: * Meet with clients to discuss financial goals * Inform clients about investments options and their potential risks * Suggest optimal investments or select on behalf of the client * Help clients in planning for specific circumstances as education or retirement expenses. * Manage clientsà ¢Ã¢â€š ¬ accounts and determine if improvements are needed * Evaluate new investment opportunitiesEducationPersonal financial advisors are required to have a bachelorà ¢Ã¢â€š ¬s degree in either finance, economics, business, accounting or mathematics. A masterà ¢Ã¢â€š ¬s degree will boost the chances of advancing in the occupation and attaining a much higher compensation or better working conditions. According to Hirsh and Jackson (202), for a student to undertake masterà ¢Ã¢â€š ¬s degree in economics, the minimal requirements are completion of 45 units whereby 40 units must be from the Department of Economics. They must attain grade B- or better in ECON 202, ECON 270 and ECON 271. Most graduate schools recommend a minimum of two years working experience for lower grades. While preparing for the GRE exam, graduates need not underestimate it rather engage in consistent study of 1.5 hours per day for 2-3 months at least.CompensationThe estimated median annual wage for a personal advisor is $67,520 whereby the lowest 10 percent earned less than $32,280 and the top 10 percent earned wages higher than $187,200. Bonuses paid to personal financial advisors who work for financial investment firms or those who charge a percentage of clientà ¢Ã¢â€š ¬s assets are not included in the wage data.Graph showing median compensationFigure 1Source: Work EnvironmentThey mainly work for financial and insurance companies; however, 20 percent of financial advisors are self-employed. Most of their occupational activities are carried out in offic es while some also travel to teach finance classes or attend conferences to bring in more clients. For their work schedule, most work full time with an estimated 3 out of 10 working for over 40 hours every week as of 2012. Further, they often go for meetings on evening and weekends and spend more time concentrating in getting new clients but also have more available time to relax or take holidays.Job outlook and prospectsEmployment of personal advisors is estimated to grow at 27 percent from 2012 to 2022, faster than the average for other occupations. The percentage indicates a much higher growth in the demand for personal advisors thus signifying more opportunities. Indicated by Shatkin (133), increase in the aging population is the driver for growth of the occupation given that as life expectancy increases; there will be longer retirement periods. Another factor is the decreased funds for corporate and more employment opportunities in state pensions.Chart showing Personal finance advisors employmentFigure 2Source: Career 2 Accountant or AuditorWhat they doAccountants and auditors conduct examinations and preparation of financial records for a given company either as internal employees or external consultants. Through monitoring and assessing financial statements, they help in ensuring that the organizationsà ¢Ã¢â€š ¬ operations are carried out smoothly, accurately and without malpractices.The key duties of this occupation consist of: * Prepare and examine financial statements to ensure compliance with laws and regulations * Organize financial records * Compute organizational taxes, prepare tax returns and ensure timely payment * Asses financial operations and make recommendations for best practices * Analyze best ways to reduce cost, improve profits and revenues * Act as a watchdog for the organization against fraud and theft of assets * Advice management on financial decisionsIn addition, they may offer extra services such as; assurance, risk management, and consultancy depending on the corporation size or requirements. The occupation has a variety of titles including; public accountant, management accountant who analyzes costs, government accountant, internal auditors and information technology auditors.EducationAccounting and auditing occupations require a minimum of a Bachelorà ¢Ã¢â€š ¬s Degree in accounting or/and any other related field such as business administration and finance. Likewise, a certification of CPAs (certified public accountants) will enable a student to undertake the profession. However, other employers prefer to hire applicants with a Masterà ¢Ã¢â€š ¬s Degree in Business Administration or Accounting with specialization to accounting. Tobin (455) states that in order to pursue the masters program, it is a requirement that students complete 30-37.5 graduate credit hours including not less than 15 credit hours in courses related to graduate accounting and also pass the GMAT exam. In order to pass the GMAT, candi dates should be able to adequately manage the time and also handle pressure during the limited time.CompensationAccountants and auditors have a median annual wage of $63,550 whereby the lowest 10 percent earned less than $39,930 and the top 10 percent received more than $111,510....

Project Risk Management - Free Essay Example

Week 2 Case Study Project Risk Management The need for this project is due to the decision by Ajax to upgrade their software system and they are uncertain which would be the best method to proceed. The goal for Ajax is to automate their production planning and control system. While the case study does not clearly state the reason it is safe to assume that the new system would be expected to increase productivity and maintain control of the production system. Ajax has chosen two options that they would like to pursue and each option has its own risks associated with it. The first option is to purchase an off the shelf software system that can be modified to meet the needs of the business and the second option is to have the software custom built to the standards that Ajax requires. The off the shelf software system represents a relatively low development risk and could be the more financially sound decision. When buying COTS systems the development time is substantially reduced so the time to market is much less than a custom built package. The company that supports the COTS software would also be able to provide technical support for the product and resolve any issues that are discovered in the testing phase. This brings up an important factor as well when choosing which vendor will be selected for the purchase of the COTS software, as the company should be reputable and have a strong history of positive feedback from other users or companies that it has done business with in the past. Another potential drawback to the COTS software is its adaptability to the company’s current computer systems as this new system may require additional hardware to be purchased in order to operate the system. Since this programming is COTS there will also not be a lot of opportunity to customize the package for the future needs of the company so it may be a short term solution that may need to be repeated after a few years and the business needs change. A positive is that COTS systems are often written to be very user friendly so the time it would take to train the operators would be considerably less than a custom software package. A custom build software package should be considered as a higher risk option but it may be the best option for the future of the company. The development of custom software takes a considerable amount of time to market since the scope of the project is often changing and new options are constantly being requested but it allows Ajax the opportunity to look at the future of where the production system is heading a have tools developed that will allow them to include these items in the development. In order to roll out a custom built package like this the company must also consider the process it will take to install the software and hot it is tested so as not to impact the entire company. When the new software is installed and rolled into production there may also be an adjustment period of the operators of t he software based on the complexity of the programming and how user friendly the system is. The project should also take into consideration the input of the end users in the development phase in order to assure their buy-in when the final product is delivered. Given the information provided I would select the new development option of a custom built system. This new system would be a tremendous opportunity for the company to grow in the future and have a competitive advantage based on their technologic advantage. If the project suffers a failure the company would still be able to look into the COTS package as a backup plan for the upgraded system and could still meet the budget requirement if both options are pursued.

Analysis Of David Weaver s Ecotourism - 1626 Words

David Weaver is a professor at Griffith University on the Gold Coast in Australia. He has a Ph.D. in Geography and has over 30 years of experience regarding tourism – and his specialities are within the areas of ecotourism, sustainable tourism and destination management. He has been both teaching and researching during his 30 years in the field, and also published academic books and other research materials. Some of his books are currently used in tourism courses at universities worldwide. There is a course called Globally Responsible Tourism at the Norwegian School of Hotel Management in Stavanger, which is mandatory for students studying a bachelor degree in tourism management. In this course Professor Weaver’s ecotourism book is used as the textbook, and in light of this course we became interested in sustainability and ecotourism in the first place. Luckily, he was teaching at the university we did our exchange semester at, and due to that we got the opportunity to interview him in person for this bachelor thesis. As already mentioned, the research question for this bachelor thesis is about how GBR can be seen as a sustainable destination. To figure this out, it is important to understand how tourism or visitors affect the GBR. During the interview with Weaver, he expresses himself about climate change, chemical waste, tourism impacts, global warming, etc. According to Weaver, tourism impacts includes that the good outcomes overwhelmed the negative impacts in GBR.Show MoreRelatedLiterature Review: Nature-Based Tourism1619 Words   |  6 Pagesï » ¿Literature Review: Nature-based Tourism Nature Based Tourism Nature-based tourism is defined any kind of tourism that depends on experiences openly connected to natural lures and this does involve things like ecotourism, extractive tourism, wildlife tourism adventure tourism, and nature retreats (Schumacher, 2007). From the position of conservation, nature-based tourism delivers inducements for local communities and landowners to protect wildlife environments that are upon which the industryRead MoreKenyan Tourism Industry11160 Words   |  45 PagesEcotourism and Sustainable Development in Kenya By Robertson Ndegwa Ngunyi ç ½â€"ä ¼ ¯Ã§â€° ¹ Paper submitted for Ecotourism Final Exam to Sun Yat Sen University, Doctorate in Tourism Management School of Business, Department of Hotel and Tourism Management Professor Liu Yan December, 2009 Keywords: Protected areas, Sustainability, Community Based Tourism, Maasai, Safari 1 Ecotourism and Sustainable Development in Kenya Robertson Ndegwa Ngunyi Abstract The purpose of this paper is to provide abridgment of theRead MoreSustainability of Marina Barrage: a Critical Analysis2972 Words   |  12 Pages[pic] SUSTAINABILITY OF MARINA BARRAGE: A CRITICAL ANALYSIS DipHTM intake: DipHTM 10 Module: 3-month Project Lecture: Aji Divakar Student name: Li Zi Rong Student Number: DipHTM1022 Submission Deadline: 2nd November 2009 |I declare that all materials included in this essay / report / project / dissertation is the end result of my own work and | |that due acknowledgement have been given in the bibliography and references to ALL sources be they printed, electronic or | |personalRead MoreSex Tourism3418 Words   |  14 PagesHall 2001). Hence we can conclude that they are likely to engage in the same activity while in Kenya. Kenya is a developing country with agriculture contributing 24.0% of GDP. Overall, Kenya’s economic performance has been declining since early 1990’s. The country’s per capita is about US$ 260 and more than 70% of Kenyan population currently lives below the poverty line; the worst hit are women (CBS 2001). The Economics of Tourism and Sex Industry The main economic activity in Kenya at independence

Aids Hiv And Aids - 1144 Words

HIV/AIDS IN NIGERIA Introduction The first case of HIV was reported in 1981 and since then, it has spread rapidly turning into a pandemic (WHO 2014). Thirty-five million people currently live with HIV worldwide and 2.1 million deaths were recorded in 2013 (WHO 2014). HIV in the WHO African region is the highest in the world as the continent bears 70% of the disease burden (WHO AFRO 2013). In 2013, 24 million people in Africa were reported to be living with HIV. One of the high burden countries in this region is Nigeria and it ranks as the second highest after South Africa (WHO AFRO 2013). Despite the efforts on the international and local fronts to curb this epidemic, the continuous rise in new cases has shown that more needs to be done.†¦show more content†¦Acquired immunodeficiency syndrome is the terminal stage of the HIV infection however with essential treatment not every infected individual gets to this stage. HIV is transmitted through transfusion of infected blood, sexual intercourse, sharing contam inated needles, during childbirth from mother to child and during breastfeeding (WHO 2014). Nigeria has an estimated population of 174 million people and 3.7% of this population are living with HIV/AIDS. Two hundred and ten thousand people died as a result of HIV/AIDS in 2011 (UNAID 2012). The first case of HIV in Nigeria was reported in 1986 and since then several programmes have been planned and implemented (NACA 2014). Nevertheless we are nowhere near eliminating the emergence of incidence cases considering the fact that there is no available cure for the disease (WHO AFRO 2013). Despite this, a reduction in prevalence was observed from 5.8% in 2001 to 4.1 % in 2010 and it highlights that it is possible to reduce prevalence by preventing the continuous transmission of the disease (NACA 2014). Therefore, there is need to restructure the existing policies and adopt new approaches to tackling this burdensome public health concern in Nigeria. Knowledge and awareness of HIV among the Nigerian population is very high based on the report of Lammers et al. (2013) where it was reported that 89.5% of Nigerians are aware of HIV. However, only 5.3% of this

Nazi Film Melodrama By Laura Heins - 1421 Words

Often underestimated, the arts have time and time again proven that they are powerful. The arts in all and any of its forms has the power to move masses, it has the power to either end or start movements. Adolf Hitler knew the power the arts had, he knew that controlling art would allow him to control culture and in turn allow him to control people. The control of the arts was key to the success Nazi Germany had. It was Adolf Hitler’s belief that Germany’s destiny was to lead in terms of culture; Germany had to set the example of prime European culture. Some examples of art that Nazi Germany controlled were paintings, sculptures, literature, music, architecture, and film. Film was just one of the forums the Nazi regime used as a means to†¦show more content†¦Whatever achievements the Jewish peoples made were not worthy enough for the Fuhrer. Laura Heins focuses on what makes melodramas so popular as forms of entertainment and organizes her chapters thematically explaining the pros and cons of melodramas pertaining to the themes. Heins explains that the German government used melodramas to push their unfavorable view towards the Jews and their favored views of the Aryan way of life. Laura Heins wrote about a film, Jud Sà ¼ss, â€Å"The most notorious example of a Nazi propaganda film, Jud Sà ¼ss (Jew Sà ¼ss, 1940), cast a Jewish figure as the aristocratic villain, superimposing virulent racism onto the unresolved complexes of class and gender difference derived from both eighteenth-century bourgeois tragedy and nineteenth-century sensational melodrama.† According to Heins, the film was the most evident statement of propaganda from Germany. In the film the Jewish antagonist is someone who is extremely well off and the protagonist Dorothea, a middle class German girl, is forced into the rich Jewish man’s (Sà ¼ss) bed. Films like Jud Sà ¼ss got people extremely upset, this helped feed the negative view that people began t o have of Jewish people. More and more they saw them as opportunistic and sexual individuals; they were seen as greedy in every way. In this example, the message that the Nazi government was trying to portray was clear, but the message can be blurred. Melodramas were written with the intent to stand

Is Immigration A Problem - 900 Words

Immigration What is immigration? Immigration is the act of foreigners passing or coming into a country for the purpose of permanent residence. â€Å"Some people say that immigration is the next major issue the country must face,† but the question remains. Is immigration a problem we must face? There are some bad effects like greater poverty and education costs, but the good certainly outweighs the bad. There are many good outcomes from immigrants, but the top five are: economic gain, increase in cultural diversity, increase in the standard of living in the part of immigrant, a younger workforce, and skilled workers in need sectors. People say that immigrants take all our jobs and leave us with nothing, but in reality immigrants take the job that Americans feel they are too good to do. For example, immigrants take the jobs of trash men, school janitors, and gardeners. Americans as a whole feel as if those jobs are beneath them and they should not have to partake in those types of jobs, but on the other hand Americans do not feel that Immigrants should come in their land and steal their jobs. It has been said that because of immigrant’s minimum wage keeps getting lower. This is not true. Because of immigrants, we are able to get â€Å"consumer goods† at such a low price. Also because immigrants work for less than minimum wage, it cuts the prices of our goods, which allows us to get it for the prices we do. â€Å"When people migrate from one nation to another, the supply of labor in theShow MoreRelatedThe Immigration Problem Of Immigration1735 Words   |  7 Pagesbetween criminal law and immigration law has become increasingly blurred. In many jurisdictions around the world, undocumented immigration was long considered a civil offence in which violation resulted in fines and deportation. Now, however, illegal crossings are often treated as criminal violations carrying overly punitive consequences such as incarceration in harsh detention centers. The ever-evolving assortment of laws and enforcement measures concerning immigration, as well as negative rhetor icRead MoreThe Problem Of Immigration And Immigration1940 Words   |  8 Pagespaper will examine the problem of Immigration and Immigration Law. I will first discuss what Immigration Law is and how it works, then I will define the number one problem of immigration laws, â€Å"illegal immigration† and why it’s so important to follow procedures. It will also address the consequences after violating the laws. Next the paper discusses three policy solutions to the problems of illegal immigration: Legalization of Immigrants, Strengthen Border Security, and Immigration Amnesty. The paperRead MoreImmigration Problem Of Illegal Immigration1530 Words   |  7 Pagescountry has its own unique problems. One of its greatest problems is that of illegal immigration. Recently, the country has been made aware that its illegal immigration problem that it is working so hard to correct, is frankly failing. To date, it has seemingly not done its best to correct the issue though. Americ a must fix the major problem of illegal immigration before it becomes too out of hand. The existing American immigration policies fail at regulating immigration from the Mexican border dueRead MoreThe Problem Of Illegal Immigration1508 Words   |  7 Pagesshould first know what are the causes then they can suggest solutions to fix the problem or block it. Illegal immigration has been a problem that has plagued the United States for many years. Most people wish to find solutions to help the United States to prevent illegal immigrations. Since the number of illegal immigrants is increasing and there have not been any positive solutions to prevent or reduce this problem, many researchers keep researching for helpful solutions. Although the United StatesRead MoreThe Problem Of Illegal Immigration1046 Words   |  5 PagesRecently, illegal immigration has been a major issue that has affected many civilians in America. This problem has been made from migrates who try to enter the count ry of America without any form of identification, currency, education, or medical stability. These immigrants also bring disease, drugs, weapons, and cartels. The main problem America is having with illegal immigrants is that they are difficult to provide for. Many migrants are using the government as a source of income. Our economy canRead MoreImmigration Is A Big Problem1874 Words   |  8 PagesImmigration is a big problem in the United States. This paper analysis the people immigrate to U.S. in legal and illegal ways and the cause of it are the safe and economic problems in their home country. The legal immigrants can have most of the same rights as a U.S. citizens and have more opportunities. However, illegal immigrants don t have the same right and also increase the criminal problem in the U.S. . The cost of illegal immigration control is the serious problem for United Stated governmentRead MoreThe Problem Of Illegal Immigration2622 Words   |  11 Pagesunfortunately some we do not hear about ever again. Illegal immigration occurs around the whole world. People come from China, Japan, Ireland, Cuba, El Salvador, but where we hear where they come from the most is from Mexico. Many of them mainly come to have a better life or achieve the â€Å"American Dream† and if not for them, then they send their children so they can have a decent education and then they can help their family out. 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Cadbury`S World Case Study free essay sample

Segmentation of the Cadbury’s World target market is based not only on age, but also on social, economic, demographic and psychological factors. Using data from the Target Market Profile Sheet and looking at the lifestage segmentation it can be concluded that Full Nesters are more likely to visit Cadbury World because of children’s attractions. Also, the consumers’ activities, interests and opinions are a very important factor in defining this venue’s target market. On studying the Profile Sheet it can be seen that people who enjoy recreation and visiting educational as well as entertaining new venues or family activities like going to museums or theme parks would probably consider this particular venue. Therefore, the main target market for Cadbury World is families with children but also tourists, couples with no children and students. (134) A2 What makes Cadbury World unique is not only being the only chocolate factory in the UK but also because of its range of activities that are provided within the tour of the venue. In comparison with the National Sea Life Centre, another tourist attraction in the same field, the venue offers its visitors the opportunity to explore and discover the history of chocolate, learn about the origins and story of the Cadbury business one of the worlds largest confectionery manufacturers and see how their favourite chocolate is made. During this tour, visitors can write their names using fresh liquid chocolate and also taste free chocolate samples that the staff offer. Therefore, the chocolate smell, the various sets that make the tour seem like a journey and the fun atmosphere of the various sets presented created especially for children make Cadbury World’s visitors want to return. (139) A3 The most suitable area that Cadbury World should use to promote its product is the â€Å"Above the line† Media. Two of the most appropriate mediums would be television and magazines because they can both reach the main target effectively. This venue’s main target market is families so the average one is likely to have at least one TV and read at least one magazine monthly. 65) The greatest advantage of using television is reaching a large audience regardless of age, sex , income and education level. It also has a great effect on the viewer because it not only conveys a mood or image of the brand but is also remembered if catchy slogans or heavy repetition are used when transmitting the message. Also, TV commercials use most human senses without touch and smell so it can abound in colour, sound and movement. Moreover, it is very powerful and can touch the viewer emotionally if made in a creative, active and dynamic way. Because of these benefits, this type of advertising is very popular among companies. However, there are also some disadvantages of this medium. Apart from presenting the viewer with limited information about the product, it is also the most expensive means of advertising. The costs of producing a quality commercial are considerably high and transmitting it for only thirty second or less can be even higher. In addition, viewers dislike some commercials that are shown too frequently and change channels which means a decline in effectiveness. Therefore, although it is perhaps the best way of reaching the target market is also the most expensive one. (201) Magazines are also a very good means of advertising and have the quality far superior to that of newspapers because of the use of colour and excellent print quality. This makes them have a long life span compared to TV and radio that are characterized by fleeting messages. Magazines also have the ability to reach a specific target audience which in case of Cadbury World is mothers and also children if the advertisements are presented in children magazines. Consumers are more receptive to advertisements in magazines than in any other medium. Another important advantage is the reading of the magazine which provides more detailed information about the product at a less hurried pace and there is also more opportunity to examine advertisements in detail. Advertisers can also use gatefolds which enable them to make a striking presentation by using a third page that folds out and gives the advertisement an extra-large spread or insert product samples to increase credibility. Although all these advantages are considerable magazines have certain drawbacks too. For example, advertising companies are expensive when it comes to being creative and spend a long time when setting up an advertisement which can vary between three to four months. The law frequency and less reach are also important disadvantages. However, in the case of Cadbury World demographic segmentation comes in hand. If the advertisement is placed on Sunday magazines supplements that cover the area near this venue, the main target market would be reached more efficiently and the production would be cheaper. These two â€Å"Above the line† mediums are appropriate in terms of efficiency and coverage of the Cadbury World’s target market. Both of them use visual images and color which create dynamism and have a greater impact on the viewer. Moreover, they raise awareness of the product and by offering an overall image of what the product stands for. (578) Conclusion B1 The two main â€Å"Below the line† Media that Cadbury World uses to promote its product are a promotional leaflet and a web site and both of them are efficient mediums in terms of cost and information provided. In comparison with the â€Å"Above the line† Media, leaflets and websites are easy to produce and have a good quality cost and companies have the opportunity to provide the viewer with detailed information about the venue. Leaflets are booklets which can fit a pocket or diary or the purse of an individual. Even if they are distributed in streets, there are lots of chances for the individuals to carry them home. Leaflets can be simply handed out in the streets directly to people or inserted in newspapers, magazines or left in shopping malls, restaurants, cafeterias, etc. The major advantage in leaflets is not being constrained by space. The ideas can be expressed in an adequate space with striking graphics. The leaflet is permanent and the message will not change unless it is physically altered. Furthermore, leaflets are small in size and can be carried to homes creating opportunities for being read by more than one person. As a result, it also gives adequate time to read and understand the message at the leisure time of each person at home. It can be reread for reinforcement. The major disadvantage that companies face when choosing this medium is that they need to be careful in creating the image of the brand because leaflets have to show benefits of the product advertised and not features. Moreover, producing a leaflet can be quite expensive if made in a large format. Another â€Å"Below the line† Media that Cadbury World uses to promote its venue is the website. Because these days consumers spend more time on the internet than on traditional media such as television and radio, the best way to reach the target market and raise awareness of the product is building a website. Companies can reach a wide audience for a small fraction of traditional advertising budgets and the nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, it not only provides detailed information about the venue but viewers can also buy the products. The website may also contain interactive animations, activities or graphics that increase the costumer involvement and satisfaction. Moreover, creatively designed sites can enhance a company’s image, lead to repeated visits and positively position the company in the consumer’s mind. Also, the site can be updated to always provide the latest information. Although is the fastest means of acquiring useful information about Cadbury World, the internet also has its disadvantages. For example, companies that have websites face clutter. Because of the high number of advertisements and websites, it may be difficult for researchers to locate, especially if there are many similar sites. A connection to the web is needed to access the information, which will be impossible if a computer and connection is not available. Lastly, the site may go down or the computer may crash which causes the loss of information.

Karate vs Taekwondo Similarities and Differences Essay Example For Students

Karate vs Taekwondo: Similarities and Differences Essay Martial Arts Differences: Karate versus Teakwood Ever since the times of the Japanese and the Koreans, Karate and Teakwood were used forms tot self-defense. Still, the two martial arts, serve its purpose, but presently have additional purposes which are for physical fitness and spiritual and mental focus. Although the two might appear very similar, they are strikingly different. Unfortunately, many people dont know this and cant differentiate the two. , for one, became interested in differentiating the two to know which arterial art will be suitable for me; because am planning to learn one of the two in the near future. After some research, have found that both Karate and Teakwood are great martial arts, but they are different in origin, moves, and purpose. Karate and Teakwood are often mistaken to have the same origin or their origins are Often mixed up. Karate was developed in the Rusk Islands, but the island of Okinawa is considered to be its birthplace (Critter 101 , 2009). Thus, Critter 101 stated that its various styles were all rooted from the Okinawa style systems. Meanwhile, Teakwood started in Korea and was enhanced when the country was occupied by the Japanese. It just became systematic martial art after the Second World War (Teakwood-information. Org, 2009). Another difference of Karate and Teakwood are its moves, On one hand, Karate is comprised of punches, strikes, blocks, and kicks to make the entire human body a weapon. These techniques are combined with evasive footwork maneuvers and joint locks to create a hand-to-hand or hand-to-weapon combat method of basic self-defense, In addition to that, training and understanding he basic moves can deliver one of the most devastating strikes to any attacker rendering them incapacitated (Nichols, 2009). On the other hand, a lot of the Teakwood moves are about striking people using the legs and most of the moves involved spin around kicks, flying kicks, open handed strikes, system of blocks and punches. Aside from that, Tea Swoon Do believes that the leg is the most important weapon that a martial artist has and since it is the longest it has more chances of hitting the target compared to the arms (Sitting, 2008). Lastly, the two martial arts both are for self-defense, but they certainly differ in Other purposes. The Other purpose Of Karate is to make the body like iron or as hard as a rock and the hands and feet used like points of arrows. This is because it the only weapon used in a right that should be reasonable. Karate fighters arent allowed to get into fights without any reason (Toots, 1908). Meanwhile, the other purpose of Teakwood is perceived as a way of life. This is because it involves discipline, technique and mental training, resulting in a strong sense of inference, spirit and character (Mamas Health. Com). Overall, I prefer to take Teakwood, although there is the reality that both do many Of the same forms as the Other _ In addition to that, they both require athleticism, stamina, and discipline. The differentiation is that the higher kicks in Teakwood are not suitable for all people (Wiseacres). Even though Teakwood might sound more difficult, my preference for it wont change, because I like to be challenged.

The Clinton Scandal Essays - Lewinsky Scandal, Rodham Family

The Clinton Scandal Over the past month's our president William Jefferson Clinton has been under fire over his personal affairs with a young intern. Eventually in court he lied under oath about ever having a sexual relations with the twenty-one year old intern Monica Lewinsky. He also came out on national television and said he didn't do it, which really added up. Polls show that the presidential ratings are higher than ever. Many Americans believe that Clinton is doing a good job. His current ratings are about 65% so most likely the president will not be removed from office. They still believe that he did a wrongdoing but they seemed to forgive him because that's his personal life and out country/economy is at a great high. Also some of the ratings come from his great speeches. This is a quote from Tom Brookaw a respected journalist on NBC, "It seems every time Bill comes out to addresses us he delivers block buster speeches". In which these speeches motivate people and people believe him because most of everything he says he does. Another thing Bill Clinton did was balance the budget. By year 2000 we will have a surplus in money from billions may be even trillions of dollars. With all this extra money we could put some good use to it. We should be careful not to waste the dough on stupid things. Most of the extra bills will go towards saving social security. So when we need it, it will be there when we retire some day. Many people were worrying that it might run out one day but now we don't have to fret. Still some Americans believe that our president should be removed from the White House. They know that he had a sexual affair and that he abused his powers to cover-up what he did. Some believe he had other affairs as well. It really isn't anyone's business what he does with his personal life, as long as our country is doing well. He also lied under oath trying to cover-up his scandal. Too me that's what I would do under all that pressure. You wouldn't want people to know about that stuff. We never really hear about all the people (Republicans, Judiciary comity, etc) who don't like Clinton because at one point in their lives they most likely had an affair too. For instance the ex-speaker of the house Bob Livingston came out and announced his affair. Only the smart ones who decide not to mess around are the ones who have to worry about anything. Overall the president William Jefferson Clinton to me is doing a really good job. Our economy/country is higher than ever. Un-employment is at an all time low. We all know he did some thing wrong but that is his personal life and is none of our business. It's too bad that Bill has to go down as the second president to be impeached and all the food things that he did will be forgotten. But he choose to do what he did and that was his fault.

How to Write an Autobiography Sample Essay PDF

How to Write an Autobiography Sample Essay PDFIt is quite common to hear a person who has been an entrepreneur, business executive or manager being asked if they have written an autobiography. It is no easy task to write one yourself since you might come across lots of professional writers who are not experts in writing an autobiography. If you have been in the business for a long time, then maybe you will be able to do it as you have a lot of information to tell about your life experiences.So, you may ask why should you even go through the trouble of writing an autobiography when it is not at all that difficult to put together an autobiography on your own. You just need to get a good and concise autobiography sample essay PDF and you will have everything you need in order to put it together.Why do you need it? Why should you even bother doing so unless you are really striving for financial success?Since you want to become financially successful and you have already written something of your life in order to encourage other people to become wealthy, it would be nice to pass this knowledge on to others. Also, when you want to encourage people to have some form of success, telling them of your own experiences would be a great way to motivate them.The sample essay PDF that you will need for your autobiography would include everything from the length of the book to the format. You will be able to make sure that your own personal financial statements and bookkeeping worksheet will all be included in the end. All the main points that you would like to include would also be included.When you are sure of the specifications, you can start your autobiography with a sample essay PDF. Just check out the testimonials and samples of those who have successfully written an autobiography in order to see if it is all right.There are times when people will find it difficult to compile material of their own and then again there are times when they think it is not necessary for the m to put things together themselves. As long as you can take note of the challenges you have had to face when putting up your autobiography, then you would be able to provide support to others when they face similar challenges.The sample essay PDF is not the only tool you can use. While you might feel as though this might be a very laborious job, especially since you cannot read people's minds, you may still be able to come up with something very enjoyable and possibly educational.

Pluto and its features. How it was discovered, its measurements compared to Earth, its surface, and its atmosphere

Pluto and its features. How it was discovered, its measurements compared to Earth, its surface, and its atmosphere Pluto....A Controversial Planet!Pluto is a very controversial planet. The reason for this is because it's a dark and distant planet and it's hard to study it clearly enough to be satisfied. Pluto was discovered in 1930 by an astronomer by the name of Clyde Tombaugh. Then James Christy and Robert Harrington discovered Pluto had a satellite, they named it Charon. Pluto and Charon are referred to as double planets. Some of the facts, or measurements, that we know about Pluto are from discovery efforts such as new inventions and long studies. There was supposed to be a scheduled mission in 2001 called the "Pluto Express Mission," and was expected to arrive at Pluto around 2006-2008, but there's no source that could tell if that went ahead as planned or if it was cancelled.From these discovery efforts we learned some data on Pluto. Specifically the measurements compared to the earth.Charon's discovery as a time-varying bulge on the ...So, the distance of Pluto from the sun is 5,913,520 x 103 kilometers, and Earth's is 149,600 x 10 3 kilometers. This should give an idea of how far away Pluto is in comparison. Another comparison between Pluto and Earth would be the radius of Pluto compared to the radius of the Earth. Pluto's radius is 1160 and Pluto's moon, Charon, diameter is 1,172 kilometers (728 miles), just over half the size of Pluto. The Earth's radius is roughly 6378 kilometers, nearly 6 times the size of Pluto! Next, will be the density of each Pluto and the Earth in comparison. Pluto's density is 2.05 g/cm3 and the Earth's density is 5.52 g/cm3. This means Pluto may be smaller but it still has a lot of density to it. The Orbital Period of Pluto is a lot longer than the Earth's because of obvious reasons. Those would...

Actions that Nurses Can Take To Maintain Skin Integrity Assignment

Actions that Nurses Can Take To Maintain Skin Integrity - Assignment Example To avoid positioning clients on sites of skin impairment, and whenever possible, the client should be turned every two hours. They can also use the appropriate and approved positioning devices. They should avoid using blankets, sheets, and towels as paddings. They are usually ineffective in distributing pressure and can lead to friction. Instead, protective padding and films should be used. To transfer patients with care to prevent the harmful impacts of mechanical forces such as shear, friction, and pressure (Wadlund 2010) Nurses should implement a documented treatment plan for sites of skin impairment. The written plan ensures consistency in the care given. Nurses can use topical treatments that maintain moist environments for wound healing. They should asses the patients’ nutritional status and institute the necessary dietary supplements. This can be done with the help of a nutritionist. To be careful not to expose skins to temperatures above 42oC when using pressure re gulation devices

Perform an investigation and mettalurgical examination of an Essay

Perform an investigation and mettalurgical examination of an industrial component - Essay Example It refers to the procedures used in extracting metals from ore, as well as to the processes related to metals purification and alloy production. It is divided into two subtypes the Process metallurgy and Physical metallurgy. Process metallurgy refers to the ways in producing metals like its refining process through electrolysis or selective oxidation of impurities. On the other hand, Physical Metallurgy studies the structure of metals based on their composition and treatment. It is also concerned with the scientific principles and engineering applications employed in metals fabrication and treatments, and how metal products hold up under their industrial usages. Component manufacturers a lot much of their time in study what type of material is best suited for a certain Products. Every little aspect of the materials is a great issue to them because they want their products to be well equipped for any possible things to happen. They are also concerned to the safety and satisfaction of the Customers. The limitation of their products must be properly stated because they are held liable for whatever accident that might happen in using their products. To perform the said study, we investigate and examined the metallurgy of a gas adaptor (Industrial component). We use gas adaptor as our material because we usually noticed that this material is always exposed to heat and by this we are curious about its composition. We are also concerned with the manufacturing processes of this component on how it comes up to a finished product. This study will enrich our understanding with the proper ways and methods in identifying a certain components, not only of its physical appearance but its chemical composition and capability for a certain application. 1.) We cut a sample of the metal (Gas adaptor), using a metal cutter in a circular shape. In cutting the sample we make sure that it is enough for the investigation. Upon cutting the sample aside from its outside

Causes and efects of Obesity Essay Example for Free

Causes and efects of Obesity Essay Obesity is a factor that increases risk developing a number of serious and potentially life – threatening disease. At present, obesity rates are rising in several developed countries such as the United States, Mexico, the United Kingdom, New Zealand and Hungary. Around a quarter of these countries’s population is overweight. This essay will look at some of the causes and effects of obesity. Firstly, energy imbalance most often causes obesity. Energy imbalance is the excess of energy in over energy out. Energy in and energy out are the amount of calories the body obtains and uses, respectively. If the amount of energy in is greater than the amount of energy out, your body contains unnecessary calories. Unecessary calories is transformed into fat. The more fat you get, the more weight you gain. Overtime, obesity is inevitable. The other major cause of obesity is lack of physical activities. Sufficiently practicing of physical activities is one of the best way help burn unnecessary calories. Therefore, lacking of volume of physical activities leads to extra calories retained. As a result, obesity happens. For intances, many people hace jobs that involve too much desk sittng and no physical activities. They do not use all the energy provided by foods they eat, and the extra calories are stored as fat instead, which causes obesity. Obesity is a risk factor for many dangerous disease. However, there are two most fatal effects of obesity.  Firstly, obesity has been known as the main factor of high blood pressure. High blood pressure is literally the pressure on blood vessels caused by high workload of heart. The obese body contains fat tissue that needs oxygen and nutrients to live, which requires more blood. Therefore, the heart must pumps more blood through blood vessels, and vessels indure high pressure of blood. This causes high blood pressure. The other consequence of obesity is type 2 diabetes. Diabetes is medical condition which makes blood sugar level higher than normal. This is the  result of insulin resitance. Obesity can cause resistance to insulin, the hormone that regulates blood sugar. When obesity causes insulin resistance, the blood sugar becomes eveluated. Even moderate obesity dramatically increases the risk of diabetes, such as blindness. To summarise, obesity derives from two major causes which are energy imbalance and lack of physical activities. Its effects are numberous but the most critical ones are high blood pressure and diabetes. People who are struggling with obesity should start to do more physical activities and have a balance diet in their daily life, so that they can lose weight and avoid obesity.

Femininity In Greek Myth Essay -- essays research papers

Is femininity in mythology? Yes because there is a division between men and women in mythology. Biology tells us that we are two different people. Men and women see the world in different ways. Women are passive, intuitive, submissive, and subjective. Women value love, communication, beauty, and relationships. Men are aggressive, rational, dominant, and objective and they value power, competency, efficiency, and achievement. The ways we see the world are different because we are either man or women. We are also similar as well as different. This paper will discuss the how women/goddess are viewed in the works of â€Å"Works and Days†, â€Å"Theogony† and â€Å"Hymn to Demeter.† And see that these women/goddess similar to real life women. In the Works and Days, women are seen as beautiful things and men strong and fighting creatures. Zeus, the king of gods, had Hephaestus fashion a woman endowed with everything, which he called Pandora. Pandora is described as a sweetly seductive female and her name refers to the gifts that all the gods give to mankind. She is made as a tempting snare for Epimetheus. She was sent with an urn full of plagues as a gift to Epimetheus. Pandora opened the jar and out came all the plagues and finally hope. This woman reminds men that not all-beautiful things are good and can be a pain in a man’s side. This lesson can be true for the world today. Women are not all sweetly seductive but they can be a real pain in the ass, especially for their boyfriends. In the Th...

Changing Behavior Case Analysis

Changing Behavior Case Analysis Carlissa Tigue Psychology Narketta Sparkman Baker College October 25, 2012 The client, Mrs Freeman has been a drinker for 15 years and she currently drinks a fifth of Vodka a day and a six pack of beer. She is the mother of three girls and three boys. She has developed health issues related to her long term drinking habit. Mrs. Freeman wants to quit drinking for her own health and the health of her children. Classical conditioning could explain Mrs. Freeman’s drinking addition. Her drinking acted as an unconditioned stimulus.As she continued to drink, she craved for more drinks and then stronger drinks this becomes her unconditioned response. Over time social, environmental and psychological influences became the conditioned stimulus for Mrs. Freeman’s drinking habit. When Mrs. Freeman finds herself in certain situations that make her feel uncomfortable her conditioned response is to have a drink. An example of this would be that Mrs. Fre eman finds having depending solely on herself stressful, so she has a drink or two or maybe three.Mrs Freeman knows that this is not the behavior she wants to continue but because of classical conditioning (Morris & Maisto, p. 153), she continues to drink whenever possible. The negative effects of her drinking are poor health for her and her children. The cost of buying liquid and beer on a regular bases are things Mrs. Freeman wants to stop. Mrs Freeman could use classical conditioning to learn to quit drinking. She also could go to AA meetings and get a sponsor. The meetings would be the unconditioned stimulus (Morris & Maisto, p. 154). Every time Mrs.Freeman wants a drink she could go to a meeting or call her sponsor. Mrs. Freeman should pay attention to things that upset her and led her to having a drink. She should continue to go to her AA meetings and talking to her sponsor. In time the continued behavior of going to AA and speaking with her sponsor would become her conditione d stimulus. When Mrs Freeman finds herself in a situation that she cannot handle, she calls her sponsor or attend a meeting, this would become her conditioned response to situation that she cannot handle. Operant Conditioning could also play a part in Mrs.Freeman’s drinking habit. Mrs. Freeman started drinking when she was younger, as she got older she drunk more due to pressure. She continued to drink because she had so much going on, that she could not handle. The good feeling associated with drinking acted as a positive reinforcement, that made her continue her behavior. Now that Mrs. Freeman is grown and all on her own drinking has had a negative effect on Mrs. Freeman’s life. She has gone to work drinking, and been warn not to do it again. This has not stop Mrs. Freeman from drinking, she now just hides her drinking better. Mrs.Freeman knows that if she continues this behavior, she could loss her job. She has been affected by both positive and negative reinforceme nt (Morris & Maisto, p 159). The negative reinforcement of drinking is poor health and the possibility of losing her job. These things have made Mrs. Freeman motivated to quit drinking. Instead of having a drink Mrs. Freeman will call her sponsor or even have a cup of coffee. She will reward herself by buying herself a new dress every time, she doesn’t pick up a drink. Mrs. Freeman is motivated to quit drinking for her health and the health of her children.Cognitive and social learning also play a role in maintain unwanted behaviors (Morris & Maisto, p 174). Growing up with a father who was drinking everyday played a part in Mrs. Freeman’s emotional state. She grew up not knowing that the same thing could happen to her. Mrs Freeman saw her father drinking every day, she stole drinks when her father was not around. Mrs. Freeman modified her behavior so that her mother nor father knew she was drinking. Seeing her father get yelled at by her mother led Mrs. Freeman to lea rning how to not get caught drinking.When she reached adulthood, she had tried to quit drinking on several occasion. She felt that it was something wrong with her. As a young adult just finishing school Mrs. Freeman felt overwhelmed, and the drinking become worst. This type of behavior is known as learned helplessness (Morris & Mastio, p. 164). My conclusion is that after speaking with Mrs Freeman, and hearing her story with drinking. Mrs. Freeman will continue to seek help to overcome her addition. With the right people and motivation, she will be fine. Mrs. Freeman will live a productive life in society if she continues to follow the plans that she has set forth.

Health Science Unit 1 Lab Questions Essay - 764 Words

1.What are some of the advantages and disadvantages of the current health care system in the United States? Some disadvantages of the current health care system in the United States is tons of people have no healthcare insurance at all and many of the insurance coverages have such high premium and deductibles people cant afford it. For you to be eligible for Medicaid you have to have a very low income. To get Medicare you have to be a certain age and Medicare doesnt cover all health care costs. For Private health care insurance you have to have a clean bill of health and if you have health conditions they will deny you coverage. But if private insurance companies are willing to give you insurance the premiums are so high and the†¦show more content†¦Why or why not? I think in the United States the health insurance system affects the work of health scientists in both ways. For the people who can afford insurance scientists can help and know their cases and get better equipment but when people have no health insurance then the health scientists dont get to help as many people and they really cant practice what they know to make people better. 5. What is recission? A recession is a conciliation of health insurance policies based on a misstatement of fact on the insures application for coverage. 6. What are some of the reasons why individuals may not want to buy health insurance ? Some of the reasons some of the individuals may not want to buy health insurance the deductibles and premiums are very high and you pay way to much money for it. You also have to qualify for private health insurance. 7. How does the health care system in the US differ from the system in other developed countries? The health care system differs from the system in the U.S. is that they make everyone all citizens buy insurance and the poor are subsidzed. 8. 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