Energy Capacity And Transfer Heat Essay - 711 Words

Energy: capacity to do work or transfer heat Kinetic energy: energy of motion; equal to  ½ mv^2 Potential energy: stored energy or energy of position Joule: basic unit of energy in the International System of Units; equal to 1 newton-meter Calorie: the energy needed to raise the temperature of 1 gram of water through 1  °C (about 4.1868 joules) Law of conservation of energy: natural law describing that energy is neither created nor destroyed in any process Kelvin scale: SI temperature scale with a zero point of absolute zero Absolute zero: theoretically lowest temperature that can be reached, -273.15 °C or 0 K Matter: anything that has mass and volume Solid: state in which matter holds a definite shape and volume Liquid: state in which matter does not hold a definite shape but occupies a definite volume Gas: state in which matter has no definite shape or volume Plasma: state of matter at extremely high temperature in which atoms are highly ionized Bose-Einstein condensate: a state of matter of a dilute gas of bosons cooled to temperatures very close to absolute zero Aqueous: of or containing water, typically as a solvent or medium Physical property: characteristic of a substance that can be observed without altering the identity of the substance Chemical property: characteristic of a substance that cannot be observed without altering the identity of the substance Physical change: a type of change in which the form of matter is altered but one substance isShow MoreRelatedHeat and Temperature Essay896 Words   |  4 PagesRelation of Heat and Kinetic Theory of Matter 1 The Kinetic Theory of Matter declares that particles of matter in all states are in vigorous motion. 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The successful thermochemical storage system is sorptive storage system that works on utilizing the heat of reaction enthalpy. Thermochemical storage has considerable benefits when compared to sensible and the latent-heat thermal energy

The Besieged Lieutenant in Othello - 1169 Words

In William Shakespeare’s tragedy Othello, the audience finds a victim who is beset by Iago more than once, but who recovers in both cases – Cassio. He is the sole survivor among the main characters. In his book of literary criticism, Shakespearean Tragedy, A. C. Bradley rejects the ancient’s accusation that Cassio is an inexperienced soldier: That Cassio, again, was an interloper and a mere closet-student without experience of war is incredible, considering first that Othello chose him for lieutenant, and secondly that the Senate appointed him to succeed Othello in command at Cyprus; and we have direct evidence that part of Iago’s statement is a lie, for Desdemona happens to mention that Cassio was a man who ‘all his time’ had†¦show more content†¦Emilia assists in the betrayal by providing Iago with the key piece of evidence – the decorated handkerchief which the general previously gave Desdemona: â€Å"That which so often you did bid me steal.† Cassio, upon not being notified of any change in his fired status, returns to ply Desdemona with a second request for her intercession with the Moor. And indeed she in her goodness pursues this until her dying day. Meanwhile, Iago plants the stolen kerchief in Cassio’s room, and he innocently bestows it upon Bianca, a prostitute who wishes to marry him. Cassio’s innocent act, plus the ancient’s pathological stream of lies regarding Cassio and Desdemona, unhinge Othello emotionally so that he seeks the death of his wife and former officer. The ambush of Cassio and his screams trigger the general to proceed with the suffocation of guiltless Desdemona. Cassio survives the attack and reappears at the closing scene, where Lodovico is asking Othello, â€Å"Did you and he consent in Cassio’s death?† When the general answers yes the surprised and emotionally hurt Cassio blurts out, â€Å"Dear general, I never gave you cause.† The search of Roderigo’s corpse produces a letter which â€Å"imports the death of Cassio to be undertook / By Roderigo† – another emotional revelation for

Impact of Celebrity Endorsements on Brand Image Free Essays

Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e. We will write a custom essay sample on Impact of Celebrity Endorsements on Brand Image or any similar topic only for you Order Now g. (Nana Ama Mac Brown sports figure e. . Michael Essien, entertainer e. g. Sarkodie e. g. ) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman,1979). or having wider influence in public life and societal domain. Attributes like charisma, extraordinary life style or special skills, larger than life image and demigod status can be associated with them. It is safe to infer that within a corresponding social group celebrities generally differ from the social norm and enjoy high degree of public awareness. While Endorsement, is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was thought to provide a distinct differentiation (Martin Roll, 2006). McCracken (1989) defined a celebrity endorser as, â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marketing communications), is useful, because when celebrities are depicted in, marketing communications they bring their own culturally related meanings, irrespective of the required promotional role. McCracken’s (1989) view also suggests that a symbolic â€Å"match† should exist between the celebrity image and the brand image in order for the celebrity endorsement to be effective. † Consumers with strong self-enhancement goals tend to form self-brand connections to brands used by aspiration groups, that is, groups for which the consumer wishes to become a member (Escalas and Bettman 2003). On the other hand, self-enhancers will be more likely to reject brand associations created by a celebrity endorsement where the celebrity associations are rejected (i. . , a non-aspirational celebrity), compared to consumers who do not have active selfenhancement goals. Ohanian (1991) supports this definition but further stresses that for endorsement to be truly effective, celebrities chosen as endorsers should be Knowledgeable, experienced and qualified in order to be perceived as an expert in the category. Two models were originally identified to explain the process of cel ebrity endorsement. As an endorser, one has to fulfill all the FRED objectives (Rajesh Lalwani, 2006), namely, Familiarity (target market is aware of him, finds him friendly, likeable and trustworthy); Relevance (which says that there should be a link between the endorser and the product as well between the endorser and the audience); Esteem (credibility to the mass); Differentiation (in all his projections, he is seen to be one among the masses, and yet he towers above them. He is different). The use of celebrity endorsement advertising has become an ever-present feature in modern advertising. These days, it’s nearly impracticable to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something, whether it’s cars, phones, medications, cosmetics, jewellery, clothing or even mutual funds and sports apparel. However, the use of celebrity in advertising is not a new phenomenon in Ghana in relation to advertisement; it has been around for several years. Certain persons in the past recognized celebrity endorsement and understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool e. g. To promote his fashion clothing house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, wife of the then Austria’s ambassador to France and close friend of Napoleon’s wife Empress Eugenie. This celebrity’s patronage and connection with La Maison Worth, contributed immensely to the success and status of this couture house, as the most influential in the world at its time. Since then, there has been an intricate relationship to people’s identity in such a way in that celebrities are often viewed as a useful endorsement in transferring and communicating the meanings and symbols of a brand image to the general public. Nowadays Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and likeable qualities (Atkin and Block, 1983), and company’s plan that these qualities are transferred to products via marcom activities (Langmeyer Walker, 1991a, McCracken, 1989). Furthermore, because of their fame, celebrities serve not only to create and maintain attention but also to achieve high recall rates for marcom messages in today’s highly cluttered environments (Croft et al, 1996, Friedman and Friedman, 1979). Some brands can reject celebrity endorsement outright and emerge in a better off position than their rivals. The celebrity’s role is the most explicit and profound in incarnating user associations among the above mentioned points. To understand this, it can be analyze by the multiplier effect formula for a successful brand: S=P * D * AV Where S is a Successful Brand P is an Effective Product D is Distinctive Identity AV is Added Values Celebrity endorsements cannot replace the comprehensive brand building processes. As Branding evolves as a discipline companies must be extra cautious to utilize every possible channel of communication rather than just a celebrity endorsement. This therefore could be said that when all other steps in the branding process is followed and implemented, then channels such as celebrity endorsements can provide the cutting edge as it did for Nike and Accenture endorsement romance with Tiger woods until the resent scandal when Accenture redrew its endorsement. What Nike and Accenture did was to use celebrity endorsement as one of the main channels of communicating their brands to a highly focused set of customers. So, Accenture and Nike’s association with Tiger Woods was one of the parts of an ntire branding process that they have been practicing consistently. There are several thousands of examples of celebrity endorsements, majority of these were mostly very expensive e. g. Italian luxury brand Versace has used music icon Madonna and Hollywood stars Demi Moore and Halle Berry in its print adverts between 2005 and 2006. Also West Africa’s communication giant Glo telecommunication uses most musical sensations such a s Samini, Sarkodie, and Asem and other movie stars such as Nadia Buari etc. as the celebrities to endorse their services. Businesses organizations have long sought to distract and attract the attention of potential customers that live in a world of ever-increasing commercial bombardment. Everyday consumers are exposed to thousands of voices and images in magazines, newspapers, and on billboards, websites, radio and television. It has been estimated that about 20% of U. S. ads feature celebrities (Solomon 2009), and the percent of advertisement using celebrities in other countries, such as Japan, is thought to be even higher. Specific Objectives of the research Objective of this study is to reveal and re-establish the positive impact of celebrity endorsement on brand image and find out the most prominent factors this play in the key role in the success of an endorsement. To explore the link between brands and the consumer psyche and to identify how a model which can help any brand to identify the critical key areas to concentrate on while going for any celebrity endorsement. Furthermore, the objective of the research is to understand the impact of these celebrity endorsed advertisements, on the evaluation of product after purchase How to cite Impact of Celebrity Endorsements on Brand Image, Essay examples

Personal Story Overcoming My Fear of Waterslides Essay Example For Students

Personal Story Overcoming My Fear of Waterslides Essay It was during the summer of 2010 when I finally got over my fear of waterslides. As we were getting off the bus and stood in line to get our bags checked I looked at the rides and started to get nervous. I walked up to the long white table and handed my bag to the lady on the other side. She looked at me suspiciously in the eye, opened up my bag, peeked inside, and then handed it back aggressively. As I walked through the big metal gates I looked up at all of the rides. My heart skipped a beat when I saw all of the twists and turns of each ride. I walked towards a table and put my pink bag with down with the rest of the camp. I got with my group and we jumped into the Lazy River. As I got myself caught up with my friends, Counselor Thomas called our group out. We all discussed about which ride we would like to go on first. I nervously sat down and listened, not quite ready to go onto any of the rides just yet. After what felt like an eternity they finally decided to go on The Storm Rider, or as some people call it â€Å"The Toilet Bowl†. Nia, wearing her green camp T-shirt like everybody else and her blue board shorts skipped up to me, looking as happy as any person can be. Hey! Want to go on the ride with me, Charlie, and Counselor Kevin? †, she asked excitedly. â€Å"UmmN-â€Å", I hesitated and thought, ‘What if they make fun of me for being scared of rides? ’ â€Å"Sure, why not! †, I blurt out. Wait. What!? Where did that come from? I don’t want to go on the ride! â€Å"Ok YAY! †, Nia exclaimed, â€Å"Charlie! Grab a floaty please! † Charlie and Kevin fished out a big rubber foatly and started hauling it up the stairs. Nia and I followed along. As we waited in line, I listened to the people on all of the other rides scream. I thought about running down the stairs and not going on the ride but I knew that I couldn’t do that. We climbed all the way to the top of the steps. I looked down at the yellow and blue frightening ride and panicked a little when I saw the steepness of the drop. Kevin and Charlie put the floaty in the circular tub that marked the beginning of the ride. We all climbed in and listened to the tall, tan lifeguard for the safety rules. The more he talked, the more nervous I got. I gripped onto the rubber handles on the seat. All of a sudden I heard the lifeguard ask, â€Å"Are you all ready? Charlie, Nia, and Kevin all exclaimed, â€Å"Yeah! † I held on tight and braced myself for what’s about to happen. Right as the lifeguard was about to push us down the ride I closed my eyes and prayed to God that I wouldn’t embarrass myself. I opened my eyes and down we went. â€Å"AHHH! â€Å", I yell frightened with how fast we were going down the huge drop. Nia, not having a tendency of screaming on rides, laughed the whole way down, â€Å"Hahahaha! † â€Å"Eep! Eep! †, Charlie exclaimed, screaming his head off like a little girl. I listened to Kevin scream, â€Å"Ahhh! all of a sudden he changes the screaming to, â€Å"Oh my God! , and then to, â€Å"Holy crap! † I looked at everybody and started laughing. Not just laughing at their reactions and screaming but at how funny we all looked. Our green shirts, wet from the Lazy River, peeling off our skin and filling up with air, Nias hair flying everywhere, and last, how funny our faces looked. We finally got flushed out of the tube and into the circular bowl. We all ended up laughing as we spun around the bowl, the wind and salty tasting water splashing in our faces. .u0c5d76e1221c8bcb2f1b332edebc50fe , .u0c5d76e1221c8bcb2f1b332edebc50fe .postImageUrl , .u0c5d76e1221c8bcb2f1b332edebc50fe .centered-text-area { min-height: 80px; position: relative; } .u0c5d76e1221c8bcb2f1b332edebc50fe , .u0c5d76e1221c8bcb2f1b332edebc50fe:hover , .u0c5d76e1221c8bcb2f1b332edebc50fe:visited , .u0c5d76e1221c8bcb2f1b332edebc50fe:active { border:0!important; } .u0c5d76e1221c8bcb2f1b332edebc50fe .clearfix:after { content: ""; display: table; clear: both; } .u0c5d76e1221c8bcb2f1b332edebc50fe { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0c5d76e1221c8bcb2f1b332edebc50fe:active , .u0c5d76e1221c8bcb2f1b332edebc50fe:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0c5d76e1221c8bcb2f1b332edebc50fe .centered-text-area { width: 100%; position: relative ; } .u0c5d76e1221c8bcb2f1b332edebc50fe .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0c5d76e1221c8bcb2f1b332edebc50fe .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0c5d76e1221c8bcb2f1b332edebc50fe .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0c5d76e1221c8bcb2f1b332edebc50fe:hover .ctaButton { background-color: #34495E!important; } .u0c5d76e1221c8bcb2f1b332edebc50fe .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0c5d76e1221c8bcb2f1b332edebc50fe .u0c5d76e1221c8bcb2f1b332edebc50fe-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0c5d76e1221c8bcb2f1b332edebc50fe:after { content: ""; display: block; clear: both; } READ: Actions and Behavior of the President EssayWe went around the bowl a few more times before we dropped down a little dip and got thrown into the lazy river. That was the day I got over my fear of water rides. I thought the ride was going to be scary, but it ended up being very fun and we all went on again. I got to enjoy the rest of my day because I wasnt scared anymore. I am now really happy that I went on the ride and I think that if I didn’t go on then I would have never gotten over my fear. Once I got off the ride I wanted to go on every ride and I didnt want to leave. I felt proud of myself that day.